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ABOUT ME

about me

Hi,

thanks for visiting my website.

My name is Jule Aufdembrinke. I'm an assistant accessories designer at adidas Originals in Herzogenaurach / Germany.

As you can probably guess, I'm very passionate about design and beautiful things in life. Currently based in southern Germany, I love to visit various countries, play basketball, meet new people, cultivate friendships, and laugh every day!

In addition to the 'traditional' industrial design, I'm very interested in interaction design, graphics and animation and I love to implement these into my design whenever possible.

Please feel free to contact me at any time, your opinion is highly appreciated!

WORK

diploma thesis

flexible upper
puzzle piece
three sockliners
three sockliner heights
back view puzzle piece
top view
possible toe split
view on sockliner

diploma thesis

"URBAN MOBILITY"

In my diploma thesis project, the key factor are interchangeable sockliners for one running shoe, starting with a regular positive heel lift, training with a negative heel lift and finally transitioning to a neutral lift sockliner.

The minimalistic footwear movement is a clear trend across all running footwear companies at the moment.

The market offers a variety of minimal shoes with little cushioning and less support than conventional running footwear.

In addition to that, numerous brands carry shoes that are supposed

to train foot muscles and strengthen calves through a constant instability that our feet need to balance out. What both concept directions are missing is a smooth transition that allows you to slowly build up muscles, but also gives

you breaks in between to help relax your feet - for an injury-free transition.

Reebok new

high rubber protection
asymmetrical elastic lacing
highest friction on forefoot
wear-down indicators
reflective print on heel
first sketches
foot movement analysis
Indicator effect on outsole
upper graphic
top view mock-up
sublimation print on upper
Gabe Nuñez
Paul Darnell
worn pair

reebok internship

"FREERUNNING SHOE"

This is my concept for a freerunning shoe which I did during my internship at Reebok in early 2010.

Freerunning is similar to Parkour, but not exactly the same. Parkour is the art of movement - which means getting from point A to point B in the most efficient and shortest way, whereas freerunning is a training discipline of Parkour and it has more gymnastic elements involved.

In order to understand all elements involved in this sport, I met up with Team Tempest, a group of awesome guys, who are all professional freerunners and stuntmen living in LA. They taught me a lot about their passion for the sport as well as how the perfect freerunning shoe should look and perform.

For my design I chose to make the shoe very lightweight using a lot of mesh. It has a thin but protective outsole which reveals a graphic underneath the forefoot the more you wear down the sole. It functions as a graphical reward for hard training sessions as well an indicator that the shoe should be replaced soon.

More information available upon request.

research video

Crayfish new

top view shot 1
top view shot 2
cutlery seperated
cutlery together
cutlery together detail back
cutlery together
crayfish
opening of claws' tip
opening of claw
taking out crayfish meat
packaging back
packaging front
MD_.jpg
MD-text.png

IKEA design competition

"HÅL - CRAYFISH CUTLERY"

Every year in August, Sweden is enjoying traditional crayfish parties.

To eat those tiny crayfish, it requires a lot of time, patience and skills.

My idea was to design a wooden cutlery tool that could assist people succeeding in this task and eliminate the need for scissors or sharp knives.

My design "hål" (swedish: hole) won the 1st prize at the IKEA foundation design competition in 2008 and was published in md magazine in the category 'awards' (09 / 2008).

More information upon request.

MD_0908_IKEA.pdf

above 2,10

canopy side view
illumination from underneath
plasmafoil on top of canopy
milled-out pattern
canopy silhouette
other view
heigh ceiling
paper model
explosion view
high noise level
low noise level
milling pattern

illuminating canopy

"ABOVE 2,15 M"

Group work with Honorata Poznanska.

Today catering events often take place in huge entrance halls or other spaces with high ceilings. As a human being, you can feel quite lost and unprotected in such places. The idea of this project was to create a canopy that gives you shelter and allows people to gather underneath it.

There is a pattern milled in the material with a plasma foil layered on top. The foil is connected to a noise sensor, so the more people chat underneath the canopy, the brighter the foil lightens up. This creates different light atmospheres according to the level of activities in the room, guided by people's actions.

More information upon request.

Contact Honorata Poznanska

beehive

beehive
beehive close-up
beehive top
wallpaper
beehive landing zone
beehive top view
landing zone
exhibition description
building phase
building phase
building phase
building phase

sustainable beehive

Group work with Annalisa Koch at the IKDC in Lund, Sweden

"If the bee disappears from the surface of the earth, mankind will follow within four years"

Albert Einstein

We don't always have to shoot for rescuing polar bears, whales or other huge mammals if we want to save the environment. The good actions for sustainable living can start right outside our doors.

Beekeeping is such an activity. Not only are bees a crucial part to maintain the health of our plants and flowers and eventually our entire ecosystem, but honey bees also provide us with high quality sugar (in times where everything unfortunately gets replaced with corn syrup).

Beekeeping seems to be a leisure time activity for retired people, mainly men. Why is that? Why can't it be attractive to younger people? We met with swedish beekeepers who taught us what's important in beekeeping, and after weeks of research we came up with our own solution that got exhibited at the Stockholm Furniture Fair in 2009.

More information upon request.

Contact Annalisa Koch

impress combine

stacking bottles
separat containers
kiwi drink
large bottle variations
banana drink
separat containers
nutritious supplement
kiwi drink large bottle
two squarish bottles
kiwi graphic
papaya graphic
tomato graphic
container top part
container bottom part
twisting mechanism
mixing fluids
similar concept Vitasprint

packaging concept

"COMBINE"

This project was a collaboration with packaging company IMPRESS / France. IMPRESS was looking for a new product concept within the wellness / health market for beverages.

My concern was:

I don't believe in health drinks!

Health drinks to me are either good looking, tasty smoothies, which often taste too sweet for me to trust in a real vitamin boost - or - nutritious supplements from the pharmacy, which I trust in terms of the amount of vitamins inside, but there's no delicious refreshment to them.

So, why not combining these two things? A good looking fruity drink AND a vitamin boost, as well as combining a vibrant color with pure pharmaceutic information.

The bigger bottles contain the fruit juice and are labeled with an oversized outline of the fruit. The smaller container has the pharmaceutic vitamins inside and is labeled with its molecular formular.

IMPRESS liked this concept so much that they bought the licensing rights.

More information upon request.

SKETCHES

sketches

Backpacks

teamug_n

concept 1

concept 2

TeamugHole1.jpg

teamug - 2 concepts

watches_n

watches

flash drives_n

flashdrives

LG

cellphones

VIDEOS

Videos page 1

videos brief selection of school work

Meeting the Freerunners of Team Tempest in LA

3D tea mug concept

modelled / rendered and animated in Cinema 4D

Research video "Freerunning"

AfterEffects

Bumper for a broadcasting station

Cinema 4D & AfterEffects

RESUME

resume

education

DAAP university of cincinnati, united states

industrial design 03/2009 - 03/2010

IKDC design centrum lund, sweden

industrial design 08/2008 - 01/2009

KHB art school berlin - weissensee, germany

industrial design 10/2004 - today

work experience

adidas, assistant accessories designer

herzogenaurach, germany, 06/2011 - today

accessories adidas originals

adidas, footwear design thesis

herzogenaurach, germany, 11/2010 - 03/2011

footwear development - performance running

lpk, design intern

cincinnati, oh, 04/2010 - 07/2010

product concept ideation, product concept

development

reebok, footwear design intern

canton, ma, 01/2010 - 03/2010

product concept ideation

ION design, design intern

edgewater, nj, 06/2009 - 09/2009

webpage renewal, product concept ideation,

product concept development, model building

seaquist closures

freelance work, berlin 09/2009

product development ideation for beverage

closings

carloft®

freelance work, berlin 2008/2009

user interface (wireframe development)

sponsored studios

collaborative, interdisciplinary studios including

in-depth research, consumer interviews,

in-home visits, concept & product development

for clients such as P&G and General Mills.

skills / languages

illustrator, photoshop, indesign, flash,

cinema 4D, after effects, rhino

german (mother tongue), english (fluent),

french & swedish (basic)

recognitions

1st prize design competition ikea foundation

06/2008, crayfish cutlery 'hål', scholarship to

study at the ikdc in lund, sweden.

crayfish cutlery hål published in md magazine

09/2008

PDF by courtesy of md magazine (see bottom)

1st prize packaging award impress france

license contract with impress 02/2009

beehive published in metropolis magazine in

2009 after being exhibited at the stockholm

furniture fair in 2009

http://www.metropolismag.com/pov/200902

18/ swedish-wish

voluntary work

food servant in soup kitchen

after-school child care

girls' basketball coaching assistant

MD_0908_IKEA.pdf

CONTACT

contact me, please!

Jule Aufdembrinke Industrial Design

LINKS

links of friends and other good things

www.computerarts.co.uk/ great magazine & lots of tutorials

www.tempestfreerunning.com best research group I could have ever hoped for

www.annewanders.com fashion design, writing, pr

www.lealein.de textile / surface design

http://laurenargodesign.com/ industrial design

www.sallypipkin.com industrial design

www.kh-berlin.de my home university in berlin

http://www.designwettbewerb-lund.de/ design competition ikea foundation (german only)