about me

Hi,

thanks for visiting my website.

My name is Jule Aufdembrinke. I'm an assistant accessories designer at adidas Originals in Herzogenaurach / Germany.

As you can probably guess, I'm very passionate about design and beautiful things in life. Currently based in southern Germany, I love to visit various countries, play basketball, meet new people, cultivate friendships, and laugh every day!

In addition to the 'traditional' industrial design, I'm very interested in interaction design, graphics and animation and I love to implement these into my design whenever possible.

Please feel free to contact me at any time, your opinion is highly appreciated!

WORK

Page 1

freerunning concept for reebok

project 1 of 5 | click right for more

This is my concept for a freerunning shoe which I did during my internship at Reebok in early 2010.Freerunning is similar to Parkour, but not exactly the same. Parkour is the art of movement - which means getting from point A to point B in the most efficient and shortest way, whereas freerunning is a training discipline of Parkour and it has more gymnastic elements involved.In order to understand all elements involved in this sport, I met up with Team Tempest, a group of awesome guys, who are all professional freerunners and stuntmen living in LA. They taught me a lot about their passion for the sport as well as how the perfect freerunning shoe should look and perform.For my design I chose to make the shoe very lightweight using a lot of mesh. It has a thin but protective outsole which reveals a graphic underneath the forefoot the more you wear down the sole. It functions as a graphical reward for hard training sessions as well an indicator that the shoe should be replaced soon.More information available upon request.

Freerunning Concept
Freerunning Concept Shoe for Reebok

refining first ideas

indicator effect

graphics

sublimation print

to enlarge a picture, simply click on it

Page 2

freerunning concept for reebok

project 1 of 5

Short video which I made during my research tour in L.A., where I met up with the freerunners of Team Tempest.

Page 3

"hål" crayfish cutlery - IKEA design competition

project 2 of 5

Every year in August, Sweden is enjoying traditional crayfish parties.To eat those tiny crayfish, it requires a lot of time, patience and skills.My idea was to design a wooden cutlery tool that could assist people succeeding in this task and eliminate the need for scissors or sharp knives.My design "hål" (swedish: hole) won the 1st prize at the IKEA foundation design competition in 2008 and was published in md magazine in the category 'awards' (09 / 2008). More information upon request.

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MD_0908_IKEA.pdf

to enlarge a picture, simply click on it

Page 4

combine - health drink packaging concept

project 3 of 5

This project was a collaboration with packaging company IMPRESS / France. IMPRESS was looking for a new product concept within the wellness / health market for beverages.My only concern was:I don't believe in health drinks!Health drinks to me are either good looking, tasty smoothies, which often taste too sweet for me to trust in a real vitamin boost - or - nutritious supplements from the pharmacy, which I trust in terms of the amount of vitamins inside, but there's no delicious refreshment to them.So, why not combining these two things? A good looking fruity drink AND a vitamin boost, as well as combining a vibrant color with pure pharmaceutic information.The bigger bottles contain the fruit juice and are labeled with an oversized outline of the fruit. The smaller container has the pharmaceutic vitamins inside and is labeled with its molecular formular.IMPRESS liked this concept so much that they bought the licensing rights.More information upon request.

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to enlarge a picture, simply click on it

Page 5

illuminating canopy - group work with Honorata Poznanska

project 4 of 5

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Group work with Honorata Poznanska.Today catering events often take place in huge entrance halls or other spaces with high ceilings. As a human being, you can feel quite lost and unprotected in such places. The idea of this project was to create a canopy that gives you shelter and allows people to gather underneath it. There is a pattern milled in the material with a plasma foil layered on top. The foil is connected to a noise sensor, so the more people chat underneath the canopy, the brighter the foil lightens up. This creates different light atmospheres according to the level of activities in the room, guided by people's actions.More information upon request.

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to enlarge a picture, simply click on it

Contact Honorata Poznanska

Page 6

Sustainable beehive - group work with Annalisa Koch

project 5 of 5

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Group work with Annalisa Koch at the IKDC in Lund, Sweden"If the bee disappears from the surface of the earth, mankind will follow within four years" Albert EinsteinWe don't always have to shoot for rescuing polar bears, whales or other huge mammals if we want to save the environment. The good actions for sustainable living can start right outside our doors. Beekeeping is such an activity. Not only are bees a crucial part to maintain the health of our plants and flowers and eventually our entire ecosystem, but honey bees also provide us with high quality sugar (in times where everything unfortunately gets replaced with corn syrup).Beekeeping seems to be a leisure time activity for retired people, mainly men. Why is that? Why can't it be attractive to younger people? We met with swedish beekeepers who taught us what's important in beekeeping, and after weeks of research we came up with our own solution that got exhibited at the Stockholm Furniture Fair in 2009.More information upon request.

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werkstatt 1 kopie

werkstatt 2 kopie

werkstatt3 kopie

to enlarge a picture, simply click on it

Contact Annalisa Koch

SKETCHES

Backpacks

sketches - backpacks

project 1 of 5

backpack1

backpack8new

backpack6

backpack2

backpack7

backpack3

backpack5

backpack4

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free sketching assignments (for school only)

to enlarge a picture, simply click on it

Teamug

sketches - tea mug

project 2 of 5

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sketchpage4

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teamug_shot2

teamug_wireframe2

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teamugconcept2_3

free sketching assignments (for school only)

to enlarge a picture, simply click on it

Watches

sketches - digital watches

project 3 of 5

watch1

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free sketching assignments (for school only)

to enlarge a picture, simply click on it

Flashdrives

sketches - flash drives

project 4 of 5

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jule_usb_1 kopie

jule_usb_2

jule_usbsimple1

juleusbsimple2

free sketching assignments (for school only)

to enlarge a picture, simply click on it

LG

sketches - cell phones

project 5 of 5

portfolioboard

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lgsketch1

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lgsketch4

lgsketch3

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lg_render1portfolio

lg_render2 portfolio

lg_render_3 portfolio

lg_valve_01portfolio

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free sketching assignments (for school only)

to enlarge a picture, simply click on it

VIDEOS

Videos page 1

videos brief selection of school work

Meeting the Freerunners of Team Tempest in LA

3D tea mug concept

modelled / rendered and animated in Cinema 4D

Research video "Freerunning"

AfterEffects

Bumper for a broadcasting station

Cinema 4D & AfterEffects

RESUME

resume
education DAAP university of cincinnati, united states industrial design 03/2009 - 03/2010 IKDC design centrum lund, sweden industrial design 08/2008 - 01/2009 KHB art school berlin - weissensee, germany industrial design 10/2004 - todaywork experience adidas, assistant accessories designer herzogenaurach, germany, 06/2011 - today accessories adidas originals adidas, footwear design thesis herzogenaurach, germany, 11/2010 - 03/2011 footwear development - performance running lpk, design intern cincinnati, oh, 04/2010 - 07/2010 product concept ideation, product concept development reebok, footwear design intern canton, ma, 01/2010 - 03/2010 product concept ideation ION design, design intern edgewater, nj, 06/2009 - 09/2009 webpage renewal, product concept ideation, product concept development, model building seaquist closures freelance work, berlin 09/2009 product development ideation for beverage closings carloft® freelance work, berlin 2008/2009 user interface (wireframe development)
sponsored studios collaborative, interdisciplinary studios including in-depth research, consumer interviews, in-home visits, concept & product development for clients such as P&G and General Mills.skills / languages illustrator, photoshop, indesign, flash, cinema 4D, after effects, rhino german (mother tongue), english (fluent), french & swedish (basic)recognitions 1st prize design competition ikea foundation 06/2008, crayfish cutlery 'hål', scholarship to study at the ikdc in lund, sweden. crayfish cutlery hål published in md magazine 09/2008 PDF by courtesy of md magazine (see bottom) 1st prize packaging award impress france license contract with impress 02/2009 beehive published in metropolis magazine in 2009 after being exhibited at the stockholm furniture fair in 2009 http://www.metropolismag.com/pov/200902 18/ swedish-wish voluntary work food servant in soup kitchen after-school child care girls' basketball coaching assistant

MD_0908_IKEA.pdf

CONTACT

contact me, please!

Jule Aufdembrinke Industrial Design

LINKS

links of friends and other good things
www.computerarts.co.uk/ great magazine & lots of tutorialswww.tempestfreerunning.com best research group I could have ever hoped forwww.annewanders.com fashion design, writing, prwww.lealein.de textile / surface designhttp://laurenargodesign.com/ industrial designwww.sallypipkin.com industrial designwww.kh-berlin.de my home university in berlin http://www.designwettbewerb-lund.de/ design competition ikea foundation (german only)